Business Education

Course Descriptions – Business, Marketing and Information Technology Education

DIGITAL CITIZENSHIP
Digital Citizenship prepares students to use computer technology in an effective and appropriate manner. Using Microsoft Office, students develop knowledge of word processing, spreadsheets, presentation and communications software. Students establish what it means to be a good digital citizen and how to use technology appropriately.
•Recommended Grade Level: Grade 9
•Recommended Prerequisites: None
•Credits: 1 credit per semester, maximum of 1 semester, maximum of 1 credit
•Counts as a Directed Elective or Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas

PREPARING FOR COLLEGE AND CAREERS
Preparing for College and Careers is a one-semester course that designed to provide all students with the knowledge, skills, and behaviors needed to be prepared for success in college, career, and life. The focus of the course is the impact of today’s choices on tomorrow’s possibilities. Topics to be addressed include twenty-first century life and career skills; higher order thinking, communication, leadership, and management skills; exploration of personal aptitudes, interests,
values, and goals; examining multiple life roles and responsibilities as individuals and family members; planning and building employability skills; transferring school skills to life and work; and managing personal resources.
•Recommended Grade Level: Grade 9-10
•Credits: 1 credit per semester, one semester course
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

ACCOUNTING
Accounting introduces the language of business using Generally Accepted Accounting Principles (GAAP) and procedures for proprietorships and partnerships using double-entry accounting. Emphasis is placed on accounting principles as they relate to both manual and automated financial systems. This course involves understanding, analyzing, and recording business transactions and preparing, analyzing, and interpreting financial reports as a basis for decision-making.
•Recommended Grade Level: Grade 10-12
•Recommended Prerequisites: None 
•Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

INFORMATION COMMUNICATION AND TECHNOLOGY (CC)
Information Communications and Technology, formerly known as Computer Applications,
introduces students to the physical components and operation of computers. Students will utilize a variety of software packages to complete complex assignments including word processing,
spreadsheet, database, presentation and multi-media software.
•Recommended Grade Level: Grade 10-12
•Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
•Counts as a Directed Elective or Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 
•Students who qualify may earn three hours of college credit for CIS 151, Computer Applications in Business, through University of Southern Indiana’s College Achievement Program (CAP).

COMPUTER ILLUSTRATION AND GRAPHICS
Formerly known as Desktop Publishing, Computer Illustration and Graphics introduces students to the computer’s use in visual communication. Software for this includes Adobe Photoshop, InDesign and Illustrator. These skills are then developed by creating work with imaging, drawing, interactive, and page layout software. The course includes learning experiences that include a variety of visual
art techniques as they relate to the design and execution of layouts and illustrations for advertising, displays, promotional materials, and instructional manuals. Instruction also covers advertising theory and preparation of copy, lettering, posters, produce vector illustrations, graphics and logos, and artwork in addition to incorporation of photographic images.
•Recommended Grade Level: Grade 10-12 
•Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

WEB DESIGN
Web Design is a course that provides instruction in the principles of web design using HTML/XHTML and current/emerging software programs. Software covered in this class includes Adobe Creative Suite Dreamweaver, Flash and Fireworks, and PremierePro. Areas of instruction include audience analysis, hierarchy layout and design techniques, software integration, and publishing. Instructional strategies should include peer teaching, collaborative instruction, project-based learning activates and school community projects.
•Recommended Grade Level: Grade 10-12 
•Credits: 1 credit per semester, maximum of 2 semesters,  maximum of 2 credits
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

SPORTS AND ENTERTAINMENT MARKETING
Sports and Entertainment Marketing is a specialized marketing course that develops student understanding of the sport/event industries, their economic impact, and products; distribution systems and strategies; pricing considerations; product/service management, and promotion.  Students acquire an understanding and appreciation for planning.  Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills.  Participation in cooperative education is an optional instructional method, giving students the opportunity to apply newly acquired marketing skills in the workplace. 
•Recommended Grade Level: Grade 11-12
•Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

PRINCIPLES OF MARKETING
Principles of Marketing provides a basic introduction to the scope and importance of marketing in the global economy.  Emphasis is placed on oral and written communications, mathematical applications, problem solving, and critical thinking skills as they relate to advertising/promotion/ selling, distribution, financing, marketing-information management, pricing, and product/service management.  
•Recommended Grade Level: Grade 12
•Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

BUSINESS COOPERATIVE EXPERIENCES (RELATED INSTRUCTION/ON-THE-JOB TRAINING)
Business Cooperative Experiences is career and technical education business course that provides opportunities for students to gain skills and knowledge through on-the-job training and related classroom instruction. Time allocations are a minimum of fifteen hours per week of work-based learning and approximately five hours per week of school-based instruction. The classroom instruction will be a blend of both group and individual instruction planned and organized with activities focused on career objectives and on-the-job training. Instructional strategies may include in-baskets, mini baskets, LAPS, and workflow simulations. Students participating in these structured experiences will follow class, school, State, and Federal guidelines. Students will be paid in accordance with all State and Federal laws pertaining to employment. Credit will be granted for both the related instruction and on-the-job training.
•Recommended Grade Level: Grade 12
•Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas 

INTERDISCIPLINARY COOPERATIVE EDUCATION (ICE)
RELATED INSTRUCTION/ ON-THE-JOB TRAINING

Interdisciplinary Cooperative Education (ICE) is a unique educational strategy that combines on-the-job working and learning experiences with related classroom instruction in career fields directly related to students’ academic preparation and career objectives. There are two components of the ICE program. Related instruction is classroom based and is organized and planned around the activities associated with individual job and career objectives and is taught during the same time the students are receiving on-the-job training. The concepts, skills, and attitudes basic to occupational competence are taught in school and then applied and tested on the job. On-the-job training is the actual work experience in occupations directly related to students’ career objectives. Students will have the opportunity to apply the concepts, skills, and attitudes learned in the classroom while on their jobs. Three credits per semester may be earned for both the
classroom instruction and on-the-job training. Students should enroll for both ICE Related and ICE Coop Work Experience.
•Recommended Grade Level:  12
•Credits: Grades and credits for related instruction and on-the-job training experiences are reflected under one course title for a total of six credits for the year.  If an articulation or dual-credit agreement is in effect, the student may receive credit from a post-secondary institution.
•Counts as an Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas